Media

Digital Media

Digital Media

Editorial E-Newsletters

Delivered directly to ~7,000 HME professionals every Wednesday

  • Introduce new products
  • Weekly format offers repetitive branding opportunity

SPONSORSHIP OPPORTUNITIES

  •  Leaderboard
    • 728×90*
      • *also available with 75-character text message
    • $800
  • Banner
    • 600×74*
      • *top & middle
    • $650
  • Featured Video
    • $550
    • Advertiser provides:
      • Video title/headline (max 45 characters)
      • Text description (max 50 words)
      • URL to video (advertiser hosted)
      • 300 pixel wide image from the video (max file size 30KB)
      • MM adds the video play icon on top of the image
  •  Products & Services
    • $450
    • Includes:
      • 150×150 image (non-animated, static JPG or GIF no larger than 20K)
      • Product description (60 words or less)
      • Your company name hyperlinked to your website

Limited space available. All ad space is sold on a first-come, first-served basis. Rates are net and per week.
*Media Owner’s Own Data

Specialty Newsletter Calendar

  • Q1 Specialty Newsletter
    • Topic: Sleep Apnea
    • Run date: March 2026
  • Q2 Specialty Newsletter
    • Topic: Respiratory – including oxygen and ventilation
    • Run date: June 2026
  • Q3 Specialty Newsletter
    • Topic: Diabetes — including CGMs
    • Run date: Sept. 2026
  • Q4 Specialty Newsletter
    • Topic: Accessibility & Mobility
    • Run date: Dec. 2026

Sole-Sponsored E-Newsletters*

HMEB sole-sponsored eSource editions give you the power to send branded messaging to HME Business readers in engaging ways and without fatiguing your internal lists.

Sponsor receives the following positions:

LOCATION DIMENSIONS

  • Leaderboard
    • 728×90
  • Banner
    • 600×74*
      • *after editorial content
  • Featured Video
    • 300×350
  • Products & Services
    • up to 3 items

At the top of the newsletter, our editorial team supplies content, such as our latest news or feature stories.

Price for Sole-Sponsored eNewsletter is $2,250. *Sole-sponsored eNewsletters are created by WTWH Media and use the HMEB eMobility eNewsletter template and ad specifications. Not all content can be provided by the sponsor.

Product Update E-Blasts

The Product Update email is an email blast to the HME Business audience showcasing your latest product, technology or innovation. The Product Update email has up to 6 spots for advertisers to highlight their product, with optionality for advertisers to take over the email.

Advertisers must provide:

– A headline

– 50 words of copy describing the product

– A URL to direct readers to

– An image of the product (450 x 255, or 600 x 340)

Virtual Events

HMEB virtual events feature premier speakers and insightful discussion to share the trends defining the home medical equipment industry today.

HME Revenue Summit – April 21-24

The HME Revenue Summit is a webinar series designed to help home medical equipment leaders optimize revenue, navigate payer challenges and adapt to evolving reimbursement dynamics.

HME Industry Outlook Webinar Series – October 27-30

The 2026 HME Industry Outlook Webinar Series is a virtual event designed to help home medical equipment leaders prepare for the year ahead. Conversations will feature expert analysis on the biggest developments of 2026 and the trends most likely to shape 2027, including insights on reimbursement, technology, operations, policy and more.

Partner Promotions

Your HTML, our audience

SPONSOR HTML

  • HMEB offers customer provided HTML sends to reach our opt-in 3rd party marketing audience, now at over 9,837 professionals.
  • $2,250 per email distribution

SPONSOR PROVIDED HTML SPECS:

  • Preferred subject line (recommend 70-80 characters including spaces)
  • Completed HTML file:
    • The html file should be a max width of 650 pixels
    • Use absolute URLs for your images
      (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
    • Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
    • Styling should be done inline with the tags and not in the header area.
  • Text version of eblast (optional)
  • Seed list (email addresses of anyone that should receive a copy of the live deployment)
  • Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
  • Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! HMEB uses custom software and 3rd party services to check the content of the HTML creative for red-flags that might prohibit delivery. Due to a matrix of conditions from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, HMEB acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred.

  • Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
  • WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Please contact your business development representative for + more information.

Our template, your message

SINGLE OFFER TEMPLATE

  • Provide HMEB with your message and we will create an email using our branded template.
  • $2,250 per email distribution

SINGLE OFFER SPECS

  • Preferred subject line (recommend 70-80 characters including spaces)
  • Main Image: 650×300 static jpg or gif
  • Company logo: minimum 150 pixels wide; static jpg or gif
  • Headline: 5-10 words
  • Descriptive Copy: 30-80 words
  • Call-to-action (3-5 words)
  • URL or PDF file of resource
  • Max image file size limit: 500 KB 

LINK TO EXAMPLE

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE

First value designates pixel width:

  • 300×600
    • $1,100/month (Desktop & Mobile)
  • 728×90
    • $1,200/month (Desktop Only)
  • 970×250
    • $1,200/month (Desktop Only)
  • 300×250
    • $1,000/month (Desktop & Mobile)
  • 640×80
    • Prestitial Ad – Desktop ($1,500/week)

PRESTITIAL ADS

  • 640×480 and 300×225 
  • $2,500 per week

DISPLAY AD & PRESTITIAL AD REQUIREMENTS: 

  • File type: jpg, gif or HTML5
  • File size: max 1MB
  • Animation: 3X Loop Limit
  • Audio: Sound off by default
  • Rich Media Accepted

SOLUTIONS ADS

Let HME Business build custom display calls-to-action for white papers, product datasheets, catalogs, case studies and more

Contact your representative for more details.

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer.

ASSET SPECIFICATION
DESKTOP & MOBILE

  • Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
  • Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)
  • $2,500 per week

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    • File Size: Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement

ASSET SPECIFICATION

  • DESKTOP & MOBILE (IMAGE ONLY)
    • Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)
  • DESKTOP & MOBILE (IMAGE AND VIDEO)
    • Asset Image: Image Dimension: 1067x480px
    • Asset Video: Video Dimension: 16:9 Aspect Ratio

$2,500 per week

FILE TYPES

  • IMAGES
    • Media Types
      • Image URL, GIF, JPG, BMP, PNG
    • File Size
      • Allstream® hosted file size recommended under 100KB. Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 2 MB. Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance. Video URLs may be supported without HAI restriction up to 40MB with autotranscoding to render on certain browsers and older devices that do not support auto play via Allstream® frame player.
    • Video Length
      • Variable (Recommended up to 15 seconds maximum if no user interaction and up to 30 seconds with user interaction)

LINK TO EXAMPLE

High-Impact Display - ICS

The Allstream® Immersive Cross Screen Skin provides a fully immersive and expandable branding experience with adaptive desktop and first-of-kind mobile wrappers to engage viewers surrounding content with imagery, multimedia and video messaging capable of driving expansion and call-to-action throughout a page visit.

ASSET SPECIFICATION

  • DESKTOP
    • Asset Image (Collapsed): Image Dimension: 150 x 640px (Include two: one for left skin and one for right skin)
    • Asset Image (Expanded): Image Dimension: 300 x 640px (Include two: one for left skin and one for right skin)
    • Asset Video: Video Dimension: 16:9 Aspect Ratio
    • Asset Carousel (Collapsed): Image Dimension: 150 x 370px
    • Asset Carousel (Expanded): Image Dimension: 280 x 392px
  • MOBILE
    • Asset Image (Collapsed): Image Dimension: 320 x 50px (Include two: one for top skin and one for bottom skin)
    • Asset Image (Expanded): Image Dimension: 320 x 800px (Include one)
    • Asset Video: Video Dimension: 16:9 Aspect Ratio
    • Asset Carousel: Image Dimension: 300 x 347px

$2,500 per week

FILE TYPES

  • IMAGES
    • Media Types
      • Image URL, GIF, JPG, BMP, PNG
    • File Size
      • Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size:
      • Allstream® hosted file size recommended under 4MB*. Video URLs are supported without HAI restriction up to 40MB with Allstream® auto-transcoding frame player.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Apps/Web:
        • 800Kbps to 5000 Kbps, Desktop: 800 Kbps to 10000 Kbps, and CTV: 1000 Kbps to 15000 Kbps

LINK TO EXAMPLE

Product Spotlight

Product Spotlight is a turnkey program designed to dramatically increase market knowledge and visibility for your product — whether it’s a new launch or an existing solution that needs renewed promotion and awareness.

The program combines a concise, interactive 30-minute webinar (15-minute product demo + 15-minute live Q&A), a sponsored article built from an interview with your product expert and informed by the webinar transcript, and powerful amplification via newsletter and display advertising.

In addition to generating qualified leads, Product Spotlight ensures your product is supported with tangible content deliverables — including the webinar video files and a professionally developed article — which can be repurposed across your sales, marketing, and demand generation campaigns.

All-in Package: $18,000; No substitutions or a-la-carte swaps

The HME Business Podcast

Engage your HME prospects in a unique way by sponsoring a podcast.

Each podcast creates a marketing experience for your company and offers an insider’s view into the HME industry and smart business strategy. Each will feature a 20–30 minute conversation with a WTWH Media point person, and a representative from your company. Topics can be legislative and regulatory, explore new provider markets or revenue streams, data solutions or what’s on your CEO’s mind. Also included in your podcast is a brief company marketing message.

Your podcast will be marketed to our HME professional database, promoted on our website and e-Source, featured on social media and iTunes/Apple, Google Podcasts and popular podcast platforms.

Take your HMEB podcast sponsorship even further with VIEWS, a graphically engaging article bring forward the highlights of the podcast episode. This is published on to and included as a newsletter story one time around time of publication

PRICING

  • Podcast Sponsorship $2,750
  • Series of three $2,500 per episode
  • VIEWS Additional $1,500

Editorial-Driven E-Books

In addition to e-books done via the custom-content team, HME Business releases editorially driven ebooks several times per year.

These books have several sponsorship opportunities available. Please contact one of our sales reps for pricing and availability.

LeadFlow Program

Our LeadFlow Program delivers exclusive, opted-in leads by distributing sponsor content assets (white papers, case studies, infographics, etc.) to WTWH Media’s highly engaged healthcare audiences. Advertisers may choose from multiple segmentation levels depending on the specificity of their targeting needs. Each level has a corresponding cost-per-lead (CPL) and expected outcome in terms of lead volume.

SEGMENTATION

Level 1: Brand-Level — Target by WTWH Healthcare brand

Level 2: Job Function/Level Segmentation — Target by functional role

Level 3: Company Size Segmentation — Segment by employee count

Level 4: Named Account List (ABM) + Suppressions — Custom account list provided by advertiser with optional suppressions (competitors, existing customers, irrelevant accounts).

Pricing available upon request and varies by level.

CAMPAIGN EXECUTION & DELIVERABLES

Lead Delivery: Weekly via email and/or shared Google Sheet.

Minimum Order: 100 leads for Levels 1–3; ≤50 leads for Level 4.

Accepted Assets: White papers, case studies, infographics.

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

  • Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
  • Increase the reach of your display campaigns by leveraging the HME Business Network to retarget key segment audiences.
  • HMEB offers the ability to manage remarketing or retargeting offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any HME Business network website

RETARGETING REQUIREMENTS:

  • File size: less than 150KB
  • Animation: less than 30 seconds
  • File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
  • CPM Pricing varies by program

CREATIVE SIZES:

  • 300×600, 728×90, 300×250, 970×250, 320×50, 160×600

Webinars

Engage a captive audience and generate leads

HMEB can help deliver a webinar to educate HMEB subscribers about your product or service, develop a position of thought leadership and generate leads for your sales team. The HMEB team manages the entire process and provides guidance on how to best position your chosen topic with our audience.

The HMEB team will promote the webinar through our platform channels to drive subscriber registration and attendance for the webinar. You’ll need to provide the slide deck and and panelists to help bring the message to life.

Packages start at $6,000 & includes:

  • 45-minute presentation
  • 15-minute Q&A
  • 3 dedicated promotional emails
  • Contact information for all registrants
  • Recording of the live webinar
  • Topic: Client determines a topic that provides maximum value to our audience 45-minute presentation
  • Includes Panelists and WTWH Moderator
  • Client-supplied slide deck and speakers

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on-demand metrics and survey results, if applicable.

Virtual Events

HMEB virtual events feature premier speakers and insightful discussion to share the trends/practices defining the HME and DME industries.

Some of the nation’s most esteemed providers, health systems, agencies, solution providers, and academics involved in aging services participate in these events. Sponsoring one of HMEB’s virtual events is an excellent way to boost your brand and/or provide thought-leadership around a particular subject.

  • HME Revenue Summit – April 21-24

    The HME Revenue Summit is a webinar series designed to help home medical equipment leaders optimize revenue, navigate payer challenges and adapt to evolving reimbursement dynamics.

  • HME Industry Outlook Webinar Series – October 27-30

    The 2026 HME Industry Outlook Webinar Series is a virtual event designed to help home medical equipment leaders prepare for the year ahead. Conversations will feature expert analysis on the biggest developments of 2026 and the trends most likely to shape 2027, including insights on reimbursement, technology, operations, policy and more.

THOUGHT LEADERSHIP SPONSORSHIP

  • Total event registration list including name, title, company and email address
  • Logo placement on pre-event email marketing and event website
  • Live panel speaking opportunity
  • $9,500

AWARENESS SPONSORSHIP

  • Total event registration list including name, title, company and email address
  • Logo placement on pre-event email marketing and event website
  • $6,000

Affinity Ads

Contextually targeted ads placed alongside high-interest editorial categories (infection control, workforce, reimbursement, safety), ensuring relevance.

These units allow your brand to “own the moment” when readers are actively researching specific challenges, increasing message recall and engagement.

By aligning with the topics that matter most to buyers, Affinity Ads deliver stronger brand association, higher CTRs, and more meaningful visibility with your priority audience.

Ask your sales rep for pricing information.